WEETABIX

Brand Campaign

The creation of an initial promotional film for the EU marketing team led to me developing an international campaign for Weetabix. I designed a fresh and fun illustration style and bold color palette to refresh the brand identity and visual language. Rethinking the storyboard I also created transitions and copy animation. The adaptations of the ad included 30″ cutdowns and bespoke variants for each market (Europe, Middle East Africa) and this project demanded extensive tracking and composite in the use of sourced stock video.