Forest of Hope
Opening children’s eyes to the magic of the rainforest
Launch Creative
Working with hand-drawn design elements, I created the Forest Of Hope introductory film, specifically creating composite ‘jungle’ landscapes, curating stock video clips and animating text to tell a compelling story to the brand’s target audience of environmentally-conscious young people. The brief was focused on conveying optimism to deliver the uplifting product benefit and I worked closely with the agency, Honey Creative, on bringing the brand personality to life.
